Redesign: Darrington Press

Here is a project I undertook for a personal challenge. Where I redesign the Darrington Press brand's Homepage. Here I attempt to move away from its more informational type of content and more towards as product-oriented brand that stands on its own.
I focus on AIDA guidelines to develop more interest in the brand rather than just hoping people are already familiar with the brand.
I also add a new feature that should allow for more engagement with the brand and its consumers. With the intention of creating that relationship between them.

Learn my rationale behind the change on my blog post:
https://www.renzaxalan.com/post/redesign-darrington-press-homepage