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The Brand I Paused: What Two Months of Content Creation Taught Me
In my last semester at MSU Denver, I decided to start a social media brand of my own. I was finishing a marketing degree, working full time, and somehow also convinced myself I had room to build a weekly vlog series documenting my life and my experience as a neurodivergent person, including the actual tools and routines I use to cope day to day. Two months in, I had to drop it. This is the story of why, and why I still consider it one of the more valuable things I did before
Renz Axalan
Jun 163 min read


Walking the Stage: What Two and a Half Years of Marketing School Actually Taught Me
I graduated Cum Laude from MSU Denver with a degree in Marketing, in two and a half years instead of the usual four, and I'm still letting that sentence sink in. There's the version of this story that fits neatly on a resume, and then there's the fuller version: the recruiting events, the real clients, the late nights, and the parts of myself I had to learn to work with instead of against. This post is both. The foundation My coursework gave me the technical backbone I now br
Renz Axalan
Jun 164 min read


Honored to Represent MSU Denver at Hispanic Contractors of Colorado’s “Demystifying AI” Panel
Recently, I had the honor of representing MSU Denver’s Marketing Department as a featured student on Hispanic Contractors of Colorado’s panel, “Demystifying AI.” I was nominated for this opportunity by our Marketing Department Chair, Dr. Sally Baalbaki-Yassine, which made the experience even more meaningful. Being trusted to represent MSU Denver’s brand as a student leader is something I am truly grateful for. Caption: Featured as MSU Denver’s Marketing student representati
Renz Axalan
Feb 33 min read


Embracing Leadership: My Journey into MSU Denver's College of Business Ambassador Program
Stepping into a new leadership role always brings a mix of excitement and responsibility. Recently, I was honored to be nominated and accepted into the College of Business Ambassador program at MSU Denver. This opportunity marks a significant milestone in my academic and personal growth. It also aligns perfectly with my passion for leadership, communication, and strengthening the College’s brand. I want to share my journey, what this role means to me, and how I plan to contri
Renz Axalan
Feb 33 min read


The Price of Admission: Leading a Strategic Deep-Dive on Live Nation's Future
For my Marketing Analysis & Strategy course, my team and I were tasked with building a full Strategic Business Blueprint on a real company of our choosing. We picked Live Nation Entertainment, the vertically integrated giant behind Ticketmaster, hundreds of venues, and roughly 55,000 events a year. It felt like the right target: a company everyone has an opinion about, sitting in the middle of an antitrust lawsuit, a 40 million user data breach, and a public reckoning over ti
Renz Axalan
Jun 163 min read


End of the Semester Wrap Up
Overview With taking 5 classes this semester, I found myself pretty worn thin as I navigated many group projects whilst keeping up with my own assignments. However, it wasn't as torturous as it sounds! I learned so much about myself that I believe will only improve my overall self and prepare me to a successful marketer. Achievements This semester I had a total of 3 group projects that between my Brand Management, Content Marketing and International Marketing. Brand Managemen
Renz Axalan
Dec 18, 20252 min read


Redesign Darrington Press Product Page
Here you can find a further explanation on my rationale behind my redesign of Darrington Press' product page.
Renz Axalan
Nov 21, 20251 min read


Redesign: Darrington Press Homepage
Here is a presentation where I explain my rationale behind my redesign of Darrington Press' homepage.
Renz Axalan
Nov 21, 20251 min read


Watch: Crits y Kwentos
Crits y Kwentos, is a TTRPG actual play Twitch & Youtube channel. Narrative driven with a touch of endearing moments and comedy the members of the channel have an evident love for story telling! Follow on Twitch: publicaccesstvrpg - Twitch Youtube: https://youtube.com/@critsykwentos?si=8X6JYCbIia3wefCe Watch the first episode: Welcome to Rodenbecker Street Get a taste of Crits y Kwentos below!
Renz Axalan
Nov 20, 20251 min read


Introduction
Hello! Thank you for looking through my portfolio! My name is Renz, I am an ambitious, outside-of-the-box thinker, goal-driven, and neurodivergent marketer. I have a love for stories whether it be telling them or listening I believe everyone has a story and I am eager to be a part of yours! Always moving forward and driving myself to learn or adapt to any situation I want to make an impact to a brand that will lead to success. My diverse work experience from retail management
Renz Axalan
Nov 20, 20251 min read
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